Social Network Marketing and Management
You can’t successfully eliminate social networking from brand campaign awareness and reach because that is the online house some of your audience reside as they stay glued to digital devices, interacting with their friends and families, engaging with other brands, reading and researching on some topics and as well meeting new friends across multiple platforms.
The power of Social Networking when effectively used will have a good impact on your business as it can effectively be measured and the reach is actively expanding to accommodate a more sizable audience that meets your business sphere.
Today, Facebook has the largest active follows and when implementing social media campaigns, it serves as one of the most effective social platform options to pick from. Other platforms not to neglect will be Twitter, Instagram, LinkedIn, Snapchat, Whatsapp, TikTok, and Pinterest.
In choosing the social network media best for your business requires consultation with an expert to help you choose carefully what platform is best suitable for your kind of business and offer, if there is need at all and more vital is planning, strategies and implantation of tactics according to outline goals.
Social media stands as the online TV and radio to most people today. You should always think of incorporating it into your online marketing framework else you miss the thousands and millions of customers that could be targeted and converted.
Search Engine Optimization and Marketing
For many businesses, people are actively searching the web, researching and making decisions on the choices in front of them. Search Engine requires you invest your time in developing creative contents which is a tough job to do. You could rank on the first page of search engine machine through organic and inorganic means.
The goal of ranking high is for visibility, brand recognition and awareness and more important to be picked among the top choices on the screen. 60% of clicks on the first page ranks are always for the first three-four orders. So in order to increase your visibility, you need to consider search engine as a good alternative.
If you had thought email marketing is no longer in vogue for doing business, I have just two questions for you. Why do people still sign in daily for email account and why do most businesses still regard email as a private means of sending confidential documents and messages. I bet the question is now easy and clear for you to answer.
The truth is over 4.3 billion email account exist in the world and for which in Nigeria there are over 7.5 million email accounts. Email marketing is mostly used for announcing and closing a deal, also for keeping your customers engaged with every changes of your business.
The issue with many email letters has to do with content and context. Business nowadays is not about trying to sell alone but being genuinely interested in solving a problem and that is why many email is flushed to the junk and left there to rot without opening.
The technicality of email has made it important for you to always let the professionals do the marketing for you as every part of the email is important to it marketing success. From the subject line to the header and the use of styles, font, images and designs. All work to the success or otherwise of having an email marketing that works.
Like every other marketing we embark on at Dreamspire Media, we determine what the real goals are beyond the open rates and click through rates as those won’t translate to profit. We design a workable strategy that is both useful and promising to the recipient of the letters which in many ways translates to brand awareness, engagement, and eventually doing business with you.
Knowing your goals help us determine if we can help or not within a given time frame as patience and good tactics are essential for the effectiveness of an email success rate. We are always looking for ways to help you solve your problem at Dreamspire Media.
Think about a 24/7 shop that helps you do your marketing and selling, that is what we love to make happen. We believe a website should be able to do much more than having colourful pictures and content, we believe a website should bring in some income and a website that does that is what we build.
We integrate software that helps you know who are interacting with you and also help you collect some information about them for offline communication.